About Us

Key Milestones

Initiated operations in a small house of Sanjay Society in Ahmedabad, which led to the name Sanjay Chemicals Works Unit-A

Plan developed for factory setup in Naroda, Ahmedabad

Established factory setup in Naroda

New factory spread over 3,500 sq. ft set up at Gomtipur, Founded trading unit by the name B M Trading

Inception of Shree Narayan Import & Export, which manufactures premium quality incense sticks

Started State-of-the-Art Changodar Unit Plant, Established Exclusive Corporate Unit spread over 67,500 sq. ft

Carrying Forward the Business Legacy

Our almost 5 decades of enduring business legacy is being continued by the next generation of entrepreneurs successfully presiding over the helm of Sanjay Chemicals Works Unit-A. The innovative ideas of these new-age entrepreneurs are transforming the organization into a force to be reckoned with in the Indian perfume and fragrance industry.


To continuously strive for excellence, creativity and daring, cutting-edge innovation when developing our unique formulas and while designing & manufacturing all our varied products.


To be recognized as the company which offers fragrance & flavour features that express the unique character of every individual, place and experience.

Our Infrastructure

GC-MS Machine for Fragrance Analysis

Our world-class infrastructure comprises the GC-MS machine for fragrance analysis. It enables our in-house perfume makers to separate, identify & quantify the aromatic compounds within a sample.

Equipped with the GC-MS technology, we are able to fulfill the specific aromatic perfume requirements of large organizations by providing them with the study of perfume efficacy in home & personal care products.

Our Management

Virendra ShahFounder

For over 45 years, Virendra Shah has been a noteworthy leader in the fragrance industry. Girish Natvarlal Shah started the company in 1975, and Virendra Shah played a huge part in laying down the foundation bricks. His constant efforts and commitment to providing exceptional customer service to our esteemed clients are among the key reasons behind the company’s growth and development.

Anish ShahDirector

Anish Shah is an innovative & highly organised director with 20 years of industry expertise and a history of profound success. Under his successful leadership and vision, the company has scaled remarkable milestones. He has created a solid team committed to quality standards and customer satisfaction through effective strategies and developing unique fragrance solutions.

Jignesh PandyaMarketing Head

Jignesh Pandya is a dynamic marketing head with 18 years of experience in developing and executing marketing strategies for the company. He has a proven track record of accomplishing business development activities by researching and developing marketing opportunities & plans and implementing sales plans & managing staff. He moreover works closely with the clients, ensuring the customisation of fragrances as per their requirements, which further creates opportunities for clients to grow their business.

Jalpa ShahProduction Head

Leading and managing the company’s production team, Jalpa Shah is responsible for the successful implementation of Belvoir’s production activities. She ensures that the resources are optimally distributed in a safe & efficient manner and according to the company’s artistic & business objectives.

Rishi RawalDispatch Manager

In charge of the company’s distribution, movement and storage of supplies, Rishi Rawal is responsible for processing shipments and building delivery routes. To ensure high customer satisfaction and receive precious feedback, he communicates with the client organisation’s valuable customers who are receiving items via transportation.

Aditya ShahProduction & Purchase Assistant

A young and dynamic production & purchase assistant, Aditya Shah supports the Production Head with the full production critical path in order to deliver on-time products of the quality standards and fit specifications set by the brand. He works closely with other departments to support the various business objectives, ensuring standards are maintained, clear communication with suppliers and delivering quality in accordance with the company vision, core values & strategies.

Media Mentions / Awards


Lorem ipsum dolor sit amet, quo ei simul congue exerci, ad nec admodum perfecto mnesarchum, vim ea mazim fierent detracto. ahabeo iusto primis ea eam.


Lorem ipsum dolor sit amet, quo ei simul congue exerci, ad nec admodum perfecto mnesarchum, vim ea mazim fierent detracto. ahabeo iusto primis ea eam.